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Mercedes-Benz – the Original Luxury Brand

Long recognized as the epitome of luxury, Mercedes-Benz continues to travel to new heights on creating the ultimate in luxury cars. The company stands out from the competition by its longevity and continued appeal and relevance to modern buyers. Experience, dedication to excellence, and longstanding history have built a brand that is not just recognizable but adored.


The History of Mercedes-Benz

The history that would become the Mercedes-Benz empire began with the development of an engine back in the late 1880s by Gottlieb Daimler. At the same time, Carl Benz begins building companies that focus on engines for stationary use and vehicles. In the early 1920s, a new company is formed, Daimler-Benz AG Company. William Maybach also played a key role in the development of the brand by developing vehicles with his name which have now become legends.

Benz applied for a patent in 1886 for the Patent-Motorwagen, which is recognized as the first automobile. It was his wife, Bertha Benz, who undertook the first long-distance trip in a motorized vehicle at 100 km. That trip drew enough attention to get critics to take notice.

The first Mercedes was developed in 1901 which offered 35 horsepower and stood out from other models at the time and has been hailed as the first modern automobile. The Daimler and Benz companies merged in 1926 and the three-dimensional star became the logo of the new company.

The Brand

The star has become a symbol of more than just a car manufacturer. It’s synonymous with quality, innovation, safety, and tradition. It blends the history of the automobile with the future of technology and design.

Mercedes-Benz continues to pave the way in the automotive industry with the introduction of several technologies that have expanded to other companies, including the crumple zone introduced in 1959 and PRE-SAFE braking in 2002.

The company currently has a wide range of models to appeal to every kind of driver. For those who prefer the convenience and luxury in a sedan, they find numerous options to choose from, including the A-Class, C-Class, S-Class, and E-Class Sedan as well as the Mercedes-Maybach. Mercedes-Benz proves luxury is attainable in an SUV with the GLA, GLE, and GLC, among other models.

For the ultimate car enthusiast, they are sure to find the convertible and roadster category at Mercedes-Benz quite appealing. They can choose from models like the C-Class Cabriolet and SLC Roadster for the ultimate in performance without sacrificing luxury.

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